HomeHAIRLatina surfer and creative powerhouse Monica Medellin tells all

Latina surfer and creative powerhouse Monica Medellin tells all


Aura: Hi, Monica! To start, we’d love to know: What does Latinx Heritage Month mean to you? How do you celebrate your heritage in your daily life?

Monica: Latinx Heritage Month is a good reminder to always respect and love where I come from. One of my favorite quotes is “I am the wildest dreams of my ancestors.” I try to celebrate and honor my heritage by living every day the way I do without regret. I’m a daughter, a sister, a surfer, a business owner, a filmmaker – and I’m proudly Latina!

aura, Who is your biggest inspiration? Why else?

Monica: I come from a long line of strong, independent women and my mother is one of my biggest inspirations. She is an immigrant from Mexico, a single parent and a public school teacher who worked hard to make ends meet. His first job after immigrating to this country was assembling factory parts in East Los Angeles, where he worked with his sisters. Growing up, I remember balancing her work and school to earn her teaching credential. She then taught in LA’s underprivileged communities for over 10 years. My mother is my ultimate role model and she has raised me into the multi-dimensional woman I am today.

aura, What an incredible story! How has your upbringing shaped you into who you are today? When or how did you know that surfing was going to be your thing?

Monica: My upbringing in sports shaped me from a young age, and I feel fortunate to have discovered my passion early. I’ve been an athlete since I was a little kid, but surfing wasn’t an obvious choice for me. My mother always made sure that I had access to every opportunity for success.

She sought out scholarships for sports camps and after-school programs through the city of Santa Monica, where we lived. It started with gymnastics and volleyball – and then I discovered surfing. I fell in love instantly and by the age of 12 I was topping my boards. I’ve been a surfer girl ever since.

Aura: How has your surfing career developed since then?

Monica: In 2017, I co-founded The Gnar Gnar Honeys, a creative collective whose mission was to fill the gap in female representation in action sports content. Now I am the founder of Waves Made Media, a production company dedicated to expanding the narrative about women and people of color in sports through media including film, TV and branded content.

Aura: We’re glad you paved the way for other WOCs in the surf and creative world. If you could give any young pioneer one piece of advice, what would it be?

Monica: Be who you are – not what you think other people want – and lean into it! Don’t be afraid to take a stand and share your unique perspective.

Aura: This is great advice. Do you have a favorite Latinx creator everyone should be watching?

Monica: My sister, Alejandra Campoverdi! She is currently writing a book named first and onlyin which she explores the emotional toll of being “first generation” through her experience as a Latina who went from welfare as a child to attending Harvard and later serving as President Obama’s White House aide. went to do

Aura: Wow! You have an impressive family. As a director, producer, and certified surfer extraordinaire we want to know – how do you juggle it?

Monica: listening to my body Running a business can become a 24/7 routine, but after experiencing burnout, I make it a priority to take time for myself each day. Whether it’s making time for a surf session, getting in a quick workout, or sipping a matcha latte in my silk robe, my creativity expands when I take care of myself in between.

Three photos of Monica with our hair mask, shampoo, conditioner, hair wrap towel, and wide-tooth comb.

Aura: How is your daily hair routine?

Monica: I really hated my curly hair when I was younger. Looking back now, it’s no surprise that the most popular hairstyles of the early 2000s were shiny and pin straight. I didn’t see myself following the trend, but as a teen, I wanted to fit in. I used to spend hours in the bathroom perfecting my look. I even cut my own bangs, which didn’t turn out well!

Now, I couldn’t love my curls more. Surfing has taught me to embrace my natural hair! I spend a lot of time at sea, so in between saltwater sessions, I make sure to give my hair the TLC it deserves.

I shampoo my hair on most days and once a month comb it with a heavy clarifying shampoo. When I condition, I use my fingers or a wet brush to detangle with the conditioner first, then rinse. I carry a reusable water jug ​​and spray bottle in my Jeep so that after I surf, I can wet my hair and add leave-in conditioner for the drive home. I always use LOTS of water with my products: It’s important for curls!

Aura: What’s the best beauty tip you’ve ever received?

Monica: My curly hair expert, Andrea Mororo, once said: Enjoy your curls and let them run free!

Aura: What is your favorite AURA product?

Monica: I love the mask because it replenishes my curls after salty days at the beach.

Monica getting her personalized shampoo on the beach

Aura: What goals are represented in your AURA ritual?

Monica: Enhance curls is my main focus, and overall, bouncy, beautiful mermaid hair is my long term goal!

Aura: At AURA we believe hair is powerful and personal beauty can lead you to endless possibilities. What do you believe in infinite possibilities?

Monica: I’m lucky enough to call my friends while watching an amazing wave on a warm, sunny afternoon surrounded by inspiring women.


After this inspiring chat, we’re ready to chase some waves and embrace our natural beauty. We can’t thank Monica enough for sharing her story with us and lifting our spirits. To keep up to date with her latest endeavors, be sure to follow her on Instagram @monicedelin_, You haven’t seen the last of him yet!
Stay tuned to @aurahaircare for more Latinx Heritage Month content as we explore this rich culture!

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